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How we work is changing. There are more start-ups than ever, and an entrepreneurial spirit is required within companies. In 2016 factories are no longer needed, as you can start a company out of a cardboard box. The Start-up Company Game helps you to actually go and do it! Invite your friends and family to help you grow your business or inspire others to grow theirs. The Start-up Company Game generates more effective ideas than any other game in just 30 minutes. Define, Discover, Design, Develop, Deliver and Drive! 60 tool cards place you actively in the seat of an entrepreneur. Who would you hire? What would be your marketing campaign? Would your company be a tiger or a turtle? Would you rather have Obama or Branson in your virtual board? Every venture, whether personal, economical, social, technological, or otherwise starts with you. You are likely to be the first to do something, so don't wait for the right time, or the right place. Start now.