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This text incorporates new information and devotes more time and space to the issues of agricultural industrialization and market structure likely to be faced by applied economists. * Responds to a critical need to train students to work in the new world of agricultural markets * Explicitly integrates empirical analysis of issues while maintaining the theoretical and practical issues of applied market analysis * Places a high emphasis on market structure, imperfect competition, vertical coordination, contracting, etc., providing students with the necessary background to understand the new environment in which they will be expected to operate * Includes some introduction to game theory with applications * Contains practical examples, "key questions", exercises, and questions posed to students that can be used by instructors to stimulate classroom discussion.