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Wally Olins. Brand New.

Name: Wally Olins. Brand New.
Brand: Thames & Hudson Ltd
SKU: 02346076
Price: 142.31 PLN
Availability: InStock

Wally Olins

Język

Angielski

Książka Miękka

Kod Libristo: 02346076

Wydawnictwo Thames & Hudson Ltd, kwiecień 2014

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary fla... Cały opis

Kod Libristo: 02346076

83 b

142.31 zł

50 % szansa Przeszukamy cały świat Kiedy dostanę książkę?

30 dni na zwrot towaru

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Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.