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The Sixth Edition of Communicating Managerial Effectiveness skilfully integrates theory, research, and real-world case studies into models designed to enhance understanding of complex communication issues and guide thoughtful responses to the challenges. The book's "Wheel of Communication Effectiveness" model illustrates the unified nature of a world-class communication system.
This book equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organizations with the goal of learning how to add value to their organizations by communicating more effectively.