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Discover airline companies

Język AngielskiAngielski
Książka Miękka
Książka Discover airline companies Arturo Benito Ruiz de Villa
Kod Libristo: 13178409
Wydawnictwo Aena Aeropuertos, S.A., listopad 2008
Few industries have undergone so much change or have been subjected to so much pressure in such a sh... Cały opis
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Few industries have undergone so much change or have been subjected to so much pressure in such a short space of time as the air transport industry. In just 100 years, this activity has gone from being a means of transport for a minority and a handful of adventurers to becoming a cutting edge sector which transported 2,350 million passengers last year. Within this complex transport system, the airline companies play an important role. Like the railways, they started off in the public sector but today they are mostly private companies that compete against each other to capture new customers and markets and they generate thousands of jobs, both directly and indirectly. Having sold out the first edition, the aeronautical engineer and journalist Arturo de Benito has revised and updated the content and is once again offering people the chance to read this work which, using accessible and informative language, introduces us to the history and development of these companies that strive to achieve profitability and customer satisfaction in an increasingly competitive market. Publication index: 1. A brief history of the World's Airlines Pioneer companies Between Two World Wars The Era of the Jet Engine The Supersonic Experiment Mass transport 2. The sector as it is today Airlines today Free market and competition The economic crunch 3. Airline Companies in Spain Before the Civil War The monopoly years In the European Union 4. Organisation and operation of an Airline The business structure The commercial services Production Added services Vertical and horizontal integration 5. The future of Airlines Changes in the Business Model Low cost companies Concentration of the sector Sustainable air transport 6. Annexes: Principal Organisations of Airlines World Airlines in 2007

Informacje o książce

Pełna nazwa Discover airline companies
Język Angielski
Oprawa Książka - Miękka
Data wydania 2008
Liczba stron 144
EAN 9788492499144
ISBN 8492499141
Kod Libristo 13178409
Waga 430
Wymiary 170 x 240
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