Germany through Chinese Eyes

Chinese people in Europe are groups rushing through§dreamy city centers, ( ) taking pictures of each§other all at the same spot, horking down their food§in cheap Chinese restaurants, and shopping like world§champions . Does Chinese travel behavior really§correspond to this prejudice? What are the needs and§interests of our guests from China? And do German§service providers fulfill their demands at all? The§book gives an insight into the current situation of§Chinese outbound tourism to Europe and explains its§historical background. The author describes Chinese§traveling habits, preferences, and typical§characteristics as well as the meaning of a journey§to Europe for Chinese travelers and the process of§choosing a destination. Based on this information,§she analyses the demands of Chinese voyagers and§gives examples of tourism service providers which§have successfully adapted to the Chinese taste. By§means of a SWOT analysis, she discusses the§competitiveness of Germany. Possible places of§interest for tourists from China are illustrated and§brought together to a suitable travel route according§to the newest trends of Chinese outbound travel. With§a preface by Wolfgang Georg Arlt.