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How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA
SKU: 04168059
Price: 393.05 PLN
Availability: InStock

Alan Cooper

Język

Angielski

Książka Miękka

Kod Libristo: 04168059

Wydawnictwo Cengage Learning EMEA, maj 2001

This book is carefully structured to follow the basic sequence of tasks with which a planner is conc... Cały opis

Kod Libristo: 04168059

231 b

393.05 zł

Na zamówienie Wysyłamy za 17-26 dni

30 dni na zwrot towaru

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.