Jak kupować
Dostawa
Doradca ds. zakupów
Integrated marketing communications: An strategic brand perspective
Angielski
152 b
30 dni na zwrot towaru
Mogłoby Cię także zainteresować
/
Miękka
255.47
zł
With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook applies a unique and efficient approach to understanding of planning, development, implementation and evaluation marketing frameworks that will illustrate how these models will cooperate to the position and repositioning of any brand, hence attracting young consumers. This book will help to expand the knowledge and skills you need to turn theory into the right marketing communication strategy to succeed in this highly competitive business environment.
Informacje o książce
Angielski
