Lucia Norgueira

The field of communication has many components, and because its graduates have to be competent in communication skills in so many different contexts to function effectively in society, Communication: Principles of Tradition and Change is designed for courses that embrace the hybrid or blended perspective. To that end, it includes several dimensions needed by a strategic, successful communicator. A combination print text and companion website provide students with additional learning resources, chapter pretests, video explanations of key concepts, and more. A limited exposure to basic communication theory is provided. Students who understand why the strategies and skills are essential will be more able to successfully apply them. In addition to a chapter devoted to theory, theoretical insight is a running theme throughout the text. Fundamental principles of communication that cross all contexts are explored in chapters examining critical thinking, source credibility, and verbal and nonverbal communication. Examples and illustrations that provide a current perspective on communication in action are employed throughout the text. Students will reflect on the impact that communication has on daily activities, as the text supplies supporting materials ranging from popular culture to political discourse, from historical reflection to civic engagement, and from multicultural perspectives to family and professional applications. The development of a probing mind is reflected through internal chapter questions. Rather than simply being told what the concepts are, students are encouraged to ask questions that will assist in the development of strategic communication plans. The interpersonal communication context is analyzed. This unit includes a chapter that explores establishing, building, and maintaining interpersonal relationships, and two chapters concerned with planning and executing information gathering and employment interviews. The task- oriented small group context is investigated. The three chapters in this unit speak to the structure and development of groups; the use of influence and control in managing and directing groups; and a chapter on decision making strategies that provide a practical guide to making decisions of consequence. Public presentations are discussed, with a dual focus on informative and persuasive public speaking that includes sections on the practical planning, research, organization, and delivery of contemporary public presentations.