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The theory and practice of measuring consumer demand for environmental quality is comprehensively and practically reviewed in this book. It was perceived that there was a significant need for a book that was both theoretically rigorous yet could address the question of how to actually measure this demand. The volume is divided into two sections. The first section develops theoretical tools and covers the principal methods for measuring demand for environmental goods. The second part of the book is concerned with implementing theory for specific classes of environmental effects.