Media and Development

Media as an agenda setter would have significant contribution to initiate the mass for participation in the development and democratization process. The existence of media both in quality and quantity would contribute for the social and economic well-being of the people in a given country. In Ethiopia, though the number of media outlets is relatively sprouting, it seems that they scant attention for issues which are vital for the development. Of course, their editorial policies, particularly Ethiopian Radio and Television Agency, have underlined that paying attention to policies and strategies of rural and agriculture activities is central to bring development in the country. This book, therefore, provides an overview on the coverage of development issues based on Ethiopian Radio, a pioneer radio station in Ethiopia and in Africa. It also consists of wide range of information regarding radio s role in addressing development issues and the extent Ethiopian Radio set development agendas .This comprehensive and concise information related to major aspects of media and development will give valuable input for students, researchers, media practitioners, and policy makers.