16 114 193 książek w 175 językach
Jednak się nie przyda? Nic nie szkodzi! U nas możesz zwrócić towar do 30 dni
Bon prezentowy to zawsze dobry pomysł. Obdarowany może za bon prezentowy wybrać cokolwiek z naszej oferty.
30 dni na zwrot towaru
This book makes a rare - but often advocated - contribution to internationalisation research by providing a richly contextualised narrative of the growth and internationalisation of a cluster of small firms owned by three entrepreneurs in Tasmania, Australia, over 25 years. The ethnographically-inspired longitudinal case study is presented with sufficient depth, detail and creative forms of writing - including diary extracts, dramas, and a cartoon - to both draw the reader into the world of the entrepreneurs, and allow scholars to reinterpret events from diverse perspectives. Interspersed with the tale of internationalisation are three more interpretive chapters that bring 'legitimacy' centre stage in international operations. Export market choice, institutional entrepreneurship in relation to national and global Standards, and the consequences of portfolio entrepreneurship for international new venturing are explored through the lens of legitimacy and legitimation processes.