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Neuromarketing in Business

Name: Neuromarketing in Business
Brand: Springer, Berlin
SKU: 42415254
Price: 296.81 PLN
Availability: InStock

Benny B. Briesemeister

Werner Klaus Selmer

Język

Angielski

Książka Miękka

Kod Libristo: 42415254

Wydawnictwo Springer, Berlin, styczeń 2023

This book shows how neuromarketing works in practice. It describes how companies can use the methods... Cały opis

Kod Libristo: 42415254

173 b

296.81 zł

Dostępna u dostawcy w małych ilościach Wysyłamy za 10-14 dni

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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.