Oil and Gas Service Industry in Asia

The importance of understanding the business environment and adapting strategy to enable an organization to achieve a high standard of performance is widely acknowledged in strategic management literature. However, business strategy theory has largely been based on research into organizations that operate in a Western business environment. Based on an empirical survey study in China, Singapore and Malaysia, this book investigates the business strategies chosen by oil and gas service companies operating in Asia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia. The book also highlights the most recent trends against the empirical research findings, including the impact of the global credit crunch on the regional oil and service industry in turbulent times in 2008-2009. The significance of this research work is valuable for senior executives in both Western and Eastern organizations which seek a long term business success in Asia. Taken within this context, the book is of interest to academics, managers and other experts specialised in Asian studies and/or the oil and gas industry.