Problems and Prospectus of Agricultural Marketing Information

The success or failure of firms is often dependent on overcoming a series of potential barriers (such as finance, technology, training and business information, enabling environment, etc). Particularly, market information is the key to integrate and interface the market operators (i.e., the supplier, producers, and users) for speedy collection and dissemination of relevant and reliable market data in order to derive maximum advantage out of their sales and purchases. However, it is not enough for market information to be collected. It must also be disseminated in a form accessible to farmers and adapted to their needs. Disseminating accurate and timely market information not only helps farmers make profitable decisions on what to produce, when and where to market produce, what price to expect. This study is aimed at exploring and analyzing the problems and prospects of agricultural marketing information services on urban and semi-urban agricultural operators. The analyses has significant importance for the agricultural operators, promoters, policy makers and anyone else who want to understand the subject or who want to undertake research on the subject.