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Explores the process involved in reading William Blake's poems. The poems include on the same pages, verbal and visual texts that often seem to be at odds with one another or even, at times, to be entirely unrelated. Because reading verbal and visual texts involves different asthetic assumptions and operations, Blake's texts make different demands on their readers which further complicates the reading activity. The author attempts to outline some of the ways in which the intellectual and imaginative transaction proceeds between author and reader via the medium of the illuminated text as a physical artifact.