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This book dwells into the construction of new§regional identities in post-Soviet Russia. Brought§into being by a particular ideological practice, they§constitute a particular response to the situation of§social dis-identification generated by the§dissolution of the USSR and the disappearance of the§community of the Soviet people . The study focuses§on two such concrete solutions , namely the§ideological projects of the Kubanian Governor Nikolay§Kondratenko and of the Moscow Mayor Yuriy Luzhkov. §Drawing on the new theories of discourse , the§research examines articulations of particular ideas§of Moscow and Kuban , fixing the identities of§'Muscovites' and 'Kubanians' in the political§discourse of the 1990s. The book investigates the new regionalities with relations to the legal and§administrative privileging of the subject of the§regional population. The study also looks into the§hegemonic potential of the regional ideologies, their§relevance to a wider programmes of social§identification, and their subsequent history.