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This book examines the development of social democratic parties in Western Europe and suggests that in the past, rather than viewing a single model of social democracy, it was more accurate to consider a Northern and a Southern European version. Each model varied in its characteristics, yet each retained an adherence to the same core values. But we are now in a position where, because of internal and external pressures, a 'new' version of social democracy is emerging. Not all the parties have reached the same position in the movement towards this new model, but the direction is common. The new model is characterized by its advocacy of the tenets of neo-liberalism. This leads to series of retreats for new social democracy when compared to the values of the past and to a problem of distinctiveness in the electoral marketplace.