Studying Entrepreneurship Start-up Process

A lot of studies have been made in the field of§entrepreneurship. Most of them viewed this subject§from either strategic or economic perspective. They§exclude the human factor of the entrepreneurs. This§book pin-points the psychological factors of§entrepreneurial intention and behavior. The emphasis§is on individual''s intention to become entrepreneur.§This study is intended to investigate the preeminent§predictors of entrepreneurial intention and behavior.§Comprehensive study has been done involving cognitive§characteristics, personality, social capital,§emotional intelligence, and motivational traits. What§makes this study unique is the comparison between§Mongolia and Taiwan, which have relatively different§entrepreneurial experience.§The most interesting findings are: personality§actually does not affect intention. But if combined§with emotional intelligence, it will affect strongly§on intention. Moreover, two countries'' entrepreneurs§significantly differ in terms of trusting their§business partners, social networking, intention to do§their own business, and self management skills. It is§hoped that this study will give valuable contribution§to both academic and business society.