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For every one brick-and-mortal business that is created, there are ten web startups, begun by everyday folks who have development knowledge and access to a web browser. The Startup Success Guide is a highly readable, on-point text written by an authority in startup consulting. Packed with unique interviews with successful startups and their founders, and offering loads of practical advice and what-not-to-dos, this book clearly has a time and a place in today s economy, where the ranks of un- and under-employed developers increases.