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Trading Places - SMEs in the Global Economy
Angielski
424 b
30 dni na zwrot towaru
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73.75
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This book provides a critical guide to ongoing research from around the globe shaping current thinking and influencing the literature in the area of international Small and Medium Sized Enterprises (SMEs). It brings together the leading researchers and thinkers in an attempt to understand the role played by SMEs within today's global economy. The authors argue that SMEs today are faced with the critical issue of how to create and maintain a sustainable competitive advantage in light of the increased complexity of international trade and global business linkages. With domestic markets no longer the preserve of indigenous companies, SMEs are not immune to the impact of the increasingly global nature of business in the 21st century. In many instances the authors find SMEs at the vanguard of the challenge to accepted business practices and it is these challenges which underpin the text.
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Angielski
